FIFA 23 Ones To Watch Launch Film

I supported the EAFC creative team with copy, scripting and creative direction across the FIFA 23 ‘‘Ones To Watch’’ release. We wanted to fuse the real-life feeling of transfer season with FUT, to create an anticipation mirrored by the physical game. Because what’s real, anyway? We featured a mix of real fans, and acclaimed journalists such as Melissa Reddy and Kyle Walker to blur the lines between the real game and our one, creating that deep anticipation for the incoming season, and what the Premier League’s most exciting talents will do in it.

They’re the Ones To Watch for a reason.